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     YouTube phenomenon and the YouTube Revenue Model
    Computers
    I became aware of YouTube after receiving a link to a video of the 2006 NCAA Basketball Gonzaga / UCLA final seconds taken by a band member. YouTube is hosting these videos at no cost for members, sort of like Flikr for file sharing. YouTube is currently trying to do the same thing that iFilm did, get bought out in a venture capital deal. YouTube has something going for it right now, it is hosting video that may be copyrighted. But it is not aggressively removing those materials. So there are a lot of cool things to be seen.

    I liken this to Napster and other file sharing sites in the early days before the clamp downs. YouTube also does not yet seem to be plagued with bandwidth shortages and video sp*m. iFilm is already tough to use because of cr*p flooding and slow response times.

    YouTube Revenue Model
    Because this is a unique period, this is a great site to visit. But at the reported run rate of 1 million dollars a month in bandwidth, plus the lack of advertising in the manner of iFilm, makes me wonder how long the fun will last.
    Some industry commentators have speculated that YouTube's running costs — specifically the bandwidth required — may be as high as US$1 million per-month, thereby fuelling criticisms that the company does not have a viable business model. Advertisements were launched on the site beginning in March 2006. In April 2006, YouTube started using Google AdSense. A rough estimate of the current revenue may be extrapolated from income generated on Revver by the Diet Coke Mentos eruption video by Fritz Grobe and Stephen Voltz. They estimated 5.5 million views from Revver and US$30,000 in shared revenue starting in June 2006. This video was also widely viewed at YouTube and other sites, generating no revenue for Grobe and Voltz. Unlike Revver, YouTube currently does not insert any other video content in the clips. Revver places clickable ads at the end of videos. Thus the YouTube ad revenue may solely be dependent upon clicks outside the video content. Also, YouTube videos are often shared on other web sites with only a link to the video and no other YouTube ads presented. At 100 million videos watched per day following the Revver model, YouTube could make well over US$1 million in daily revenue, thus turning a profit. (Two articles about YouTube Revenue: YouTube Whose Dime?
    Whose Video is it Anyway? )

    Some classic videos I thought would never see the light of day again

    Stevie Wonder cranks out his own version of the Sesame Street song
    http://www.youtube.com/watch?v=BUgTkM5R20g
    He is using a vocoder or talkbox, probably best known from Peter Frampton's live album. Listen to those horns and the background singers! I saw this one time on Sesame Street when I was a kid. Stevie does a couple other skits on the show, including one with Grover.

    Cookie Monster (with teeth!) debuting on the Ed Sullivan Show, eating a machine:
    http://www.youtube.com/watch?v=3eAW7BU8Sb8
    Where could I get a copy of that script? Jim Henson reads a list of nonsense technical terms that sound quite technical."The Gandalf antometer on the left hand side of the unit is also extremely expensive. Because it contains a 17 jewel movement of chromatic titanium."

    Davie Bowie on Saturday Night Live performing TVC15 from Station to Station:
    http://www.youtube.com/watch?v=VO5b9KLp9C
    I saw this live on on the very first SNL I watched. It looks like Martin Sheen was the host. David is wearing a Chinese airline stewardess uniform. And check out Klaus Nomi and Joey Arias. Klaus was one of the first celebrities to die of AIDS. David also does two other songs on the show including Boys keep swingin from Lodger on this video.


    How do I save YouTube files?
    The file format used by YouTube is Flash Video, or *.flv, and can be viewed on its own by using one of many FLV viewing programs available. The FLV video file can be downloaded in a number of ways. Some pull the .DAT file from their TEMP folder and convert it to a different format of video using video converting programs.

    One way to get the files is to use YouTubeX:
    http://www.youtubex.com/
    Lets you download & save ANY video on YouTube.com
    Download Instructions
    - Browse for the YouTube video you want to download
    - Copy & paste the video URL into the form above
    - Click "download" to begin downloading the YouTube video

    The Riva FLVEncoder will convert the files to MPG or AVI files that you can play.




      
    Posted on Saturday, July 01, 2006 @ 07:45:27 UTC by BB
    "YouTube phenomenon and the YouTube Revenue Model" | Login/Create an Account | 0 comments
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