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     Group29 News: Group29 Web Links - Promotional Merchandise
    Group29 Discussions and Site Information
    See the Giant Collection of Company Promotional Merchandise Web links at Group29! As detailed below, for some bizarre reason these things fascinate me!

    All businesses have a need to promote themselves. They typically turn to a promotional/advertising company to create brand awareness. This involves designing a company logo and slogan. The next step is to get that brand in front of customers. Corporate Logo branded items are fascinating. They represent the company when the sales and marketing folks are long gone.



    The promotional items are usually given away by the company as Vendor/Customer Gifts, Employee Recognition/Awards, Executive Gifts and Trade Show/Event Giveaways. You can gauge the growth potential of a company by the quality of items available for customers. Relatively cheap companies will give coffee mugs and pens to their favored customers. Free spending large growth companies will give away pricier gifts, like logowear jackets, and executive desk sets. Employees too benefit from generous marketing programs. They will get shirts and toys for participating in incentive programs.

    In their book, Clicks and Mortar: Passion Driven Growth in an Internet Driven World by David S. Pottruck and Terry Pearce, they explain the need for logowear for employees.

    Many of our best business scholars, including Peter Drucker, have commented on the growing need for community and the possibilities for creating that community in a business organization. After all, this is where people are spending more and more of their time. What better place for them to find their community, their "common unity"?

    This need for community explains the phenomenon of logowear—employees' actually wearing shirts, caps, jackets and other apparel that shows the company logo. It is a sign of belonging, a symbol to the outside world that you are part of something bigger than yourself. Wearing a company shirt is the equivalent of flying the flag. If the culture of the company is one that is admired in the community, then the incentive to be identified with it is even stronger. Such is the case with great companies.


    At one time, I worked at a company that fell into the cheap category, and held its few promotional goodies for upper management. You couldn’t even buy them if you had the money. It was the rare trade show where I could pick up some really good swag. Some of the best stuff has come from the Microsoft Launch events. Later in my career, I needed some promotional items from a vendor, and had to work for days just to figure out how to order. The revalation for how cool these "E Company Stores" were came to me at a time when a major client project came to an end, and I wanted to reward the team members. So I purchased items from the company's Intranet web site (ING). Since then, I have used customer company web sites to purchase items for team members.

    These days, most successful companies fund a company store on line to enable employees, vendors, and sales professionals to purchase items for personal use or for promotions. This has been one of the beneficial side effects of the dot com boom. While many online retailing companies flopped, large companies set up their own web stores, just to ease the burden of managing promotions and goods. I have attempted to collect and link to many of these sites, including more than 100 of the Fortune 500 companies as of this writing.

    Group29 Corporate Promotional Merchandise Web Links

    Every company goes about setting up their online store a different way. And there are many different advertising and consulting companies handling design and checkout of these stores. Most are not readily available on the Internet. They are only available to employees on the company Intranet.

    Here are the typical types of promotional gifts and merchandise that companies carry: Clothing, Apparel, Wearables, Wear: Most companies have at least a polo shirt with the company logo for "Casual Fridays." Shirts are typically the standard uniform for customer visits or trade shows. Other items are usually given to employees for good behavior.
    • Boots/Footwear
    • Caps, Hats, Headwear
    • Men's, Women's/Ladies, Children/kid's
    • Casual Approved corporate/office
    • Outerwear, Heavy, Lightweight Jackets, Sweaters, Fleece, Sweatshirts, Sweats, Windshirts, Action Wear
    • Ties
    • Shirts: Long Sleeve, Button down, Polo Shirts, t-shirts (Tee Shirts), Twill
    • Pants
    Accessories: Most of the accessories are given away as gifts to employees or customers. They are typically something they might use in day to day activities or keep on their desks at work.
    • Calendars, Diaries, Journals, Logbooks, Planners
    • Desktop & Office Items
    • key chains/Tags
    • Pens/Writing Instruments
    • Stationery
    • Watches /timepieces /Clocks
    • Badge Holders
    Toys: Toys are a niche item. Not every business lends itself to advertising on Toys or collectables. And not everyone appreciates them (I do though!). Businesses that run on fleet vehicles are well served to advertise on toy fleet replicas. Novelty gifts like stress balls, or Rubik's cubes usually get a workout when employees meet in cubicles or small offices.
    • Novelty Items,
    • Models,
    • Die Cast Trucks and Planes,
    • Games,
    • Plush
    • Collectibles/Collectors items
    Travel & Leisure: Road warriors typically appreciate this type of stuff. Otherwise it just sits on your desk to remind you that you never go anywhere.
    • Totes, Bags, Briefcases
    • Sporting Goods/Sports Recreation gear
    • Tailgating must-haves
    • Movies/Videos
    • Golf Accessories
    Drinkware/Beverage: Everybody drinks liquids every day. Why not outfit them with a vessel to contain the beverage of their choice. Plasticware makes a good holder for the "hydraters" in your group. The old standby 8 oz coffee mug will usually end up in the Goodwill pile or at the family vacation home.
    • Steins,
    • Table ware,
    • Glassware,
    • mugs,
    • cups
    Computer and Telecom Accessories: These are the hot ticket now. Everybody uses computers. The USB memory stick is probably the best piece of swag, now that diskette drives are gone by the wayside.
    • USB key Memory sticks,
    • USB Hubs/lights
    • Cases
    • Cords
    Art: Some companies use poster advertising heavily, like travel agencies. Also in this category are the motivational posters that have crept into corporate culture
    • Posters
    • Advertising
    • Prints
    Garage Gear: Heavy manufacturing companies, or those with a large male customer base do well with mechanical stamped gifts. Knives are cool, but in my family it is bad luck to give or recieve a knife as a gift.
    • Tools
    • Flashlights
    • Carryalls
    Sports/Racing Promotions: There are currently 38 different corporations that sponsor the NASCAR stock car series, as well as many more sponsoring trucks or other racing. Racing promotional material is now hot all accross the country. Other companies are sponsoring professional sports, or college bowl games.
    • NASCAR Racing apparel
    • Die Cast Racing cars
    • Bowl Game merchandise
      
    Posted on Tuesday, December 07, 2004 @ 09:39:22 UTC by BB
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